My name is Zach Cohen and I'm the founder of Clarity.
I’ve always been interested in human behavior every since I was a child. I love to learn about people and why they do what they do.
UX design came as a natural progression for me, because my interests of design and people became users and their interactions with products.
I use UX as a holistic approach to re-frame and solve problems, to help make products more efficient and more impactful.
My goal is to create and improve products and experiences that make a difference in people’s lives.
“Recognizing the need is the primary condition for design.” – Charles Eames