Hi.

My name is Zach Cohen and I'm the founder of Clarity.

I’ve always been interested in human behavior every since I was a child. I love to learn about people and why they do what they do. 

User experience came as a natural progression for me, because my interests of design and people became users and their interactions with products.

I use UX as a holistic approach to re-frame and solve problems, to help make products more efficient and more impactful.

My goal is to create and improve products and experiences that make a difference in people’s lives.

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Recognizing the need is the primary condition for design.” – Charles Eames