My name is Zach Cohen and I'm the founder of Clarity.
I’ve always been interested in human behavior every since I was a child. I love to learn about people and why they do what they do.
I studied interior architecture and psychology in college and continued to further my education in design and human motivation.
UX design came as a natural progression for me, because my interests of design and people became users and their interactions with products.
My goal is to make the world better through impactful products and experiences.
“Recognizing the need is the primary condition for design.” – Charles Eames